Privacy Policy
Privacy Policy of AuxBeam Lighting
Last updated: April 30, 2026
AuxBeam Lighting (“we”, “us”, “our”) operates this website, including all related information, content, features, tools, products and services (collectively, the “Services”). The Services are powered by Shopify, which provides the e-commerce platform.
This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. It also explains your privacy rights, including under the California Consumer Privacy Act (CCPA/CPRA) and other applicable laws.
If you are a California resident, please see the “California Privacy Rights” section below for important disclosures and how to exercise your right to opt out of the “sale” or “sharing” of your personal information for targeted advertising.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
We collect information that identifies, relates to, or could reasonably be linked to you (“personal information”). This includes information you provide directly to us, as well as information we collect automatically through your use of our Services, including through tracking technologies such as cookies, pixels, device fingerprinting, and similar tools.
A. Information You Provide Directly to Us
Contact details: name, billing/shipping address, phone number, email address.
Financial information: credit/debit card numbers, payment account details, transaction history.
Account information: username, password, security questions, preferences.
Transaction information: items you view, add to cart, purchase, return, or exchange.
Communications: customer support inquiries, reviews, or any messages you send us.
B. Information Collected Automatically (Tracking Technologies)
When you visit our website, interact with our ads, or use our Services, we and our third‑party partners (including advertising networks, analytics providers, and social media platforms) automatically collect the following categories of information using cookies, web beacons (pixels), device fingerprinting, log files, and similar technologies:
Device and browser information: IP address, device type, operating system, browser type and version, unique device identifiers, screen resolution.
Usage and browsing information: pages you view, links you click, products you browse or search for, items added to cart, time spent on pages, navigation paths, referring/exit pages, and your interaction with our emails or ads.
Network and connection data: internet service provider (ISP), connection speed, approximate geolocation (city/region level), and other DRAS (dialing, routing, addressing, and signaling) information as described in applicable laws.
These technologies allow us and our partners to remember your preferences, analyze website traffic, personalize your shopping experience, and deliver targeted advertisements to you on other websites or social media platforms (e.g., Meta/Facebook, TikTok, Google).
2. How We Use Your Personal Information
We use your personal information for the following business and commercial purposes:
Provide, tailor, and improve the Services: process payments, fulfill orders, manage accounts, remember your cart and wishlist items, recommend products, and improve website functionality.
Marketing and advertising: send promotional emails, display personalized ads on third‑party sites (e.g., Facebook, Instagram, TikTok, Google), create lookalike audiences, measure ad performance, and retarget you based on your browsing or purchase history. This includes sharing your information with advertising partners as described in Section 4 below.
Security and fraud prevention: detect and prevent fraudulent transactions, unauthorized access, or malicious activity.
Communicate with you: provide customer support, respond to inquiries, send order updates and service notifications.
Legal compliance: comply with applicable laws, respond to legal process, enforce our terms, or protect our rights and the rights of others.
3. Legal Bases for Processing (for EEA/UK users)
If you are in the European Economic Area or the United Kingdom, we process your personal information based on one or more of the following legal grounds: (i) performance of a contract (e.g., fulfilling your order); (ii) our legitimate interests (e.g., improving our Services, fraud prevention, direct marketing); (iii) your consent (e.g., placing non‑essential cookies or sharing data for targeted ads); or (iv) compliance with legal obligations.
4. How We Disclose Personal Information
We share your personal information with the categories of third parties listed below. In the context of targeted advertising and analytics, this sharing may constitute a “sale” or “sharing” of personal information under California law (CCPA/CPRA).
A. Service Providers (acting on our behalf)
Shopify (e‑commerce platform), payment processors (e.g., Stripe, PayPal), shipping carriers (e.g., DHL, UPS, USPS), IT and cloud storage providers, customer service platforms, and fraud prevention services.
B. Advertising and Analytics Partners (including social media networks)
We share your personal information (including your IP address, device information, browsing behavior, and purchase activity) with the following categories of partners to deliver personalized ads and measure campaign performance:
Meta Platforms, Inc. (Facebook, Instagram) – through the Meta Pixel and Conversions API.
TikTok Ltd. (TikTok Ads) – through the TikTok Pixel.
Google LLC (Google Ads, Google Analytics, Google Customer Match) – through Google tags and remarketing lists.
Other advertising networks (e.g., Microsoft Advertising, Snapchat) and analytics providers (e.g., Klaviyo, Littledata).
These partners may combine the information we share with other data they already have about you (e.g., your social media profile or browsing history across other websites) to build a profile and serve you targeted advertisements on their platforms. They use your information in accordance with their own privacy policies.
C. Affiliates and Corporate Group
We may share information with our affiliated companies for business and operational purposes.
D. Legal or Business Transaction Context
We may disclose your information to comply with legal obligations, respond to subpoenas or court orders, enforce our policies, or in connection with a merger, acquisition, bankruptcy, or sale of assets.
E. With Your Consent or at Your Direction
When you use social media login features, post reviews, or otherwise explicitly direct us to share information.
5. Cookies and Other Tracking Technologies – Your Choices
Our website uses cookies, pixels, local storage, and similar technologies. Some are essential for the website to function (e.g., cart and checkout), while others are used for analytics, personalization, and advertising.
We use a Cookie Consent Management Platform (CMP) – such as OneTrust, Cookiebot, or a similar tool – on our website. This CMP will:
Block all non‑essential tracking technologies (including advertising pixels from Meta, TikTok, Google, etc.) until you give your consent by clicking “Accept” or similar.
Allow you to manage your preferences (e.g., accept only essential cookies, reject all non‑essential, or customize categories).
Record your consent choices for future visits.
You can change your cookie settings at any time by clicking the “Cookie Preferences” link in the footer of our website.
Important: If you are in a jurisdiction that requires opt‑in consent (e.g., the EEA, UK, Canada, or certain US states), we will not load any advertising or analytics pixels before you provide affirmative consent.
6. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).
Right to Know, Delete, and Correct
You may request that we disclose to you: the categories and specific pieces of personal information we have collected about you; the categories of sources; the business purpose for collection or sharing; and the categories of third parties with whom we have shared your information.
You may request that we delete personal information we hold about you, subject to certain exceptions.
You may request that we correct inaccurate personal information.
Right to Opt Out of the “Sale” or “Sharing” of Personal Information
Under California law, “sale” includes disclosing personal information to a third party for monetary or other valuable consideration. “Sharing” includes disclosing personal information to a third party for cross‑context behavioral advertising (targeted advertising based on your activity across different websites and services).
We do not sell your personal information for money. However, the way we share information with our advertising partners (e.g., Meta, TikTok, Google) to show you personalized ads on other platforms may be considered a “sale” or “sharing” under the CCPA/CPRA.
You have the right to opt out of these “sales” and “sharing” at any time. To exercise this right, please click the link below (which will take you to a page where you can set your preference):
�� Do Not Sell or Share My Personal Information
https://auxbeam.com/pages/data-sharing-opt-out
Once you opt out, we will take steps to stop sharing your personal information with third‑party advertising partners for targeted advertising purposes, and we will also respect your opt‑out preference for that browser and device.
Global Privacy Control (GPC)
If you visit our website with the Global Privacy Control (GPC) signal enabled, we will treat that as a valid request to opt out of the sale/sharing of personal information for the device and browser you are using. If we can associate that device with a logged‑in account, we will apply the opt‑out to that account as well. You can learn more about GPC at https://globalprivacycontrol.org.
Non‑Discrimination
We will not discriminate against you for exercising any of your California privacy rights (e.g., by denying goods or services, charging different prices, or providing a different level of service).
Submitting California Requests
To exercise your right to know, delete, or correct, please contact us at:
Email: customer@auxbeam.com
Toll‑free number: [if available]
Mail: 2108 N Street, Sacramento, CA 95816, US
We will verify your identity before processing your request (e.g., by asking for your name, email address, and order history). You may also designate an authorized agent to submit requests on your behalf; we will require proof of authorization.
7. Other US State Privacy Rights
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and other states with comprehensive privacy laws may have similar rights to access, delete, correct, opt out of targeted advertising (which we treat as the same “sale/sharing” opt‑out above), and opt out of profiling. To exercise any of these rights, please use the same opt‑out link and contact information provided for California residents.
8. Children’s Data
Our Services are not directed to children under the age of 16 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us, and we will delete it. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16.
9. Your Other Rights and Choices
Email marketing: You can unsubscribe from promotional emails by clicking the “unsubscribe” link in any email. We will still send you transactional emails (order confirmations, shipping updates).
Browser “Do Not Track”: Our website does not respond to “Do Not Track” signals from web browsers, except for the Global Privacy Control described above.
Managing your account: You can review and update your account information by logging into your profile on our website.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide the Services, comply with legal obligations (e.g., tax and accounting records), resolve disputes, and enforce our agreements. The retention period may vary depending on the type of information and your interactions with us.
11. International Transfers
Our Services are operated primarily from the United States. If you are located outside the US, please be aware that your personal information will be transferred to, and processed in, the US and potentially other countries. We rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) for transfers from the EEA/UK.
12. Security
We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the revised policy on this page and updating the “Last updated” date. We may also provide additional notice (e.g., an email or site banner) as required by law.
14. Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us:
Email: customer@auxbeam.com
Mail: AuxBeam Lighting, 2108 N Street, Sacramento, CA 95816, US
For the purposes of applicable data protection laws (including the GDPR and CCPA), AuxBeam Lighting is the data controller of your personal information.
This Privacy Policy is effective as of April 30, 2026.